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“What is released from a bean that is roasted to smoky perfection? A philosophical musing, a spirited discussion, a cup of afternoon in a French café. French Roast defines simple imagery and embodies a state of mind.”
Seriously?
You got to love marketing. French roast is defiantly smoky, but more like the bottom of an ashtray smoky. And the second sentence isn’t even a sentence it’s a fragment, one that doesn’t even make sense. And “simple imagery” or a “state of mind”? What exactly are we describing?
The way I see it you can sell anything with good marketing. But it sounds intelligent.
caffeine addict
- Morgan
- Hopefully I can widen the view from your cafe window as I discus different topics as they relate to coffee and the world around this industry.
Which form of cafeine is your primary choice?
My Other Addictions
More Favorits
favorit coffee spots
- Starbucks
- Black Hawk Cafe
- Brewers Coffee Company
- Bad Ass Coffee
2 comments:
I saw a great one at the Barnes and Noble Starbucks. It was an ad describing a cinnamon latte and at the end it said "Artfully ordered by you." I hadn't realized ordering a drink could be a work of art...?
also: Is your last sentence intentionally a fragment?
My name is jim simon owner of almostheavendesserts.com We are a bakery/coffee shop with three locations. I will be vacationing in bonita springs for 9 days starting July 8, looking for suggestions on where to get my espressos in the area. my cell is 304 669 3696. my email is simhv1@gmail.com
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